HAPPY BIRTHDAY TO US !
As typical as it sounds it feels like just a few weeks ago, I was writing Object’s first ever blog post, buzzing with nervous energy and anticipation of finally opening our online shop doors and crossing every body bone possible you guys would like our style !
Thankfully you did and your loyal custom, stretching as far as the Sierra Nevada Desert and back to home soil, has helped Object achieve it’s aim of outgrowing the 4 walls of a tiny spare bedroom-come-home office.
These last 12 months we’ve explored a multitude of different avenues, striking a big red line through our proposed business plan and embracing spontaneity ! Never did it even cross my mind to consider commercial opportunities for Object until I was approached about a project to work with a design hotel in Amsterdam ! I genieneuly thought this email had accidentally ended up in the wrong mailbox. Thankfully, it hadn’t (the power of Instagram, hey ?!) and 45 shiny copper lights later, this place is rose-gold paradise ! Since then we’ve worked with design agencies, wedding planners, interior stylists and many more, supplying our unique wares for photoshoots, installations and showrooms all over the UK.
Perhaps my most favourite part of our first year in business, has been getting to know Object customers more personally since taking part in local events in Manchester. Our weekly pop-up at Altrincham Market, has allowed me to put real faces to Instagram handles (and learning actual names of course) , enabling me to form relationships with the kind people who come + see our stall in action every week :-) I’ve also had the opportunity to meet and introduce the brand to lots of new customers , some travelling as far from Scotland to visit Altrincham’s thriving market !
Watching the repeat reactions of visitors to our stall; often large growing pupils and gasps of air, stroking, holding, touching the objects displayed on the table and usually followed up by some kind words, got me thinking. Our products are tactile, people like to feel the texture in the palm of their hand, Object needs a physical store.
And so that’s Object’s next step, an actual shop with floor to ceiling windows, fixtures and fitting and our name above the door ! But I’m not venturing into this alone, I’m joining forces with my husband Alex, who designs + makes clothing in the UK under his own label Otterwell and also carrying a small selection of classic menswear labels. He kind of knows a hell of a lot more than me about setting up and running an physical store too, after working in retail management and operations for 10 years !
As I write this blog, we’re in the midst of boring but fundamental legal side of the business. It feels similar to moving into a new house and spending all your saving on a damp proofing course when all you really want to buy are ceramic vases and scented candles ! However, a few weeks from now we’ll be starting the renovation (teaser pics to follow via our Instagram) and hoping to open as Object: Man | Woman | Home in mid September along with the launch of our new online store ! As you may have guessed from our new brand name, our product selection is expanding too, I'm delighted to tell you we'll be stocking some specialist print including magazines, books + travel guides, a small selection of organic skincare, 2 new amazing candle brands and of course a carefully chosen range of mens and ladies wear.
Until then I’m under strict instruction to remain tight-lipped about our plans, however to celebrate our first birthday I’d like to offer all you lovely folk a 20% discount off ALL Object Style products including Homewares and Accessories ! Our promotion is running from now until mid-night on Sunday 15th May. Just enter BIRTHDAY20 at the check out. As always it’s FREE UK Delivery :-)
*Offer excludes SALE and Object Maker Products. Please read our Full T&Cs before purchasing items discounted in our promotion.