Hello and welcome to Object Style, a new luxury online concept store, created by women for women.
12 months ago this started as a one-woman journey for someone in the last year of her twenties, making the exciting yet difficult decision to change career and start again from scratch. Inspired by entrepreneurial women such as Mary Portas, Sali Hughes, Brix Start and Natalie Massenet to name but a few, I spent almost a year researching my idea. I read every business start-up book I could, snipped and clipped inspirational articles from my favourite publications and attended creative talks and events delivered by influential females. I called on a few key people I knew in the industry from my former years of working in PR and pitched the idea like I would to the bank or media. I organised focused groups targeting people i thought to be an object customer, collated feedback and ANALYSED, until finally i felt my idea was concrete and could be a viable business.
And, I just followed my gut.
Object Style is an honest brand. I make no secret that our head quarters is shared with my home. I'm actually very proud for the first time in my life as a boarder-line hate d.i.y-er, I picked up a paint brush, SANDED FLOORS and installed floor to ceiling racking. Just because a business operates from a home does not mean it's any less professional. Thankfully I think we are becoming more AND MORE accepting of this. Naturally, the aim is to outgrow these four walls but for now the cosy, creative space of my spare room, beautifully branded in Object colour ways, the unlimited access to tea (and biscuits) and most importantly allowing for further investment into growing the business is far more appealing.
OVER THE LAST SIX MONTHS, I'M DELIGHTED TO HAVE COLLABORATED WITH INCREDIBLY TALENTED FEMALE MAKERS, DESIGNERS, ARTISTS, WRITERS, STYLISTS AND PHOTOGRAPHERS WHO HAVE ALL PLAYED A KEY PART IN SHAPING BRAND, OBJECT. FROM TEXAS TO BUDAPEST AND BACK TO BRITISH SHORES, WE’VE SEARCHED HIGH AND LOW TO DISCOVER EMERGING AND ESTABLISHED brands THAT MIRROR A BRAND AESTHETIC SIMILAR TO OUR OWN. EVERY SINGLE PRODUCT HAS BEEN CAREFULLY CONSIDERED INTO OUR UNIQUE AND DIVERSE HOMEWARES, FASHION AND BRIDAL COLLECTION AND I CAN GENUENIELY SAY I’D CHOOSE TO HAVE THOSE PIECES IN MY OWN HOME AND WARDROBE. SOME OF THEM, I’VE HAD FIRST DIBS ON ALREADY!
In addition to our innovative concept store, I’m super excited to soon be introducing our amazing team of female bloggers who are going to be sharing some really great content with you! You can look forward to interviews with our Object Makers and other inspirational women, DIY tutorials for the home and garden, product reviews, wedding inspiration, travel guides, arts and culture recommendations, style advice and topical discussions about current affairs!
Once again, thank you so much for visiting Object Style today. I really hope you enjoy browsing through our products and reading our features and hope you’ll find something special from our unquie online store.
Object Founder, 2015
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